About Us

The Face Behind the Brand

I’m Matt.

I live and work in Madison, WI, with my family. Here are 5 other things you should know about me and the brand:

  • The name BASIC means just that, I wanted the brand to be simple, clean and affordable.
  • I’m kind of obsessed with my shop. I love a place for everything and everything in its place.
  • I love BMX and have been racing / freestylin' since I was 7yrs old.
  • I really enjoy sharing my knowledge about engineering, manufacturing and bikes.
  • I'm also into Brazilian Jiu-Jitsu and submission grappling.